Marketing strategy for the products shaping what’s next.

Founded by Sarah Kamenetz, founding consumer product marketer at WHOOP. 60+ launches across hardware, software, and diagnostics, including the first generative AI coach on a wearable, built with OpenAI.

Founder-led strategy for ambitious technology companies.

01 / FOUNDER-LED

Most products don’t have a marketing problem. They have a clarity problem.

Founded by Sarah Kamenetz

Sarah brings product marketing and go-to-market experience across AI, health, wellness, fitness, and consumer technology. Eva Unlimited helps technology companies translate complex products into clear customer value, durable positioning, and momentum in market.

02 / CAPABILITIES

Core strategy for ambitious teams bringing innovative technology to market.

Go-to-Market Strategy

Turn product ambition into a clear, coordinated path to market.

Positioning & Messaging

Make complex products legible, relevant, and worth choosing.

Product Marketing

Build the product story, adoption strategy, and marketing system around what matters.

Launch Strategy

Create the focus and momentum for launches that earn attention and action.

Customer Insight & Adoption

Understand what customers need, believe, and adopt—then act on it.

Pricing & Packaging

Shape the offer, buying logic, and narrative around what your product is worth.

03 / STRATEGIC PROOF

Built to make complex technology clear, compelling, and adopted.

WHOOP Coach — the first generative AI coach on a wearable, built with OpenAI.

WHOOP Advanced Labs — launched to a 350,000-person waitlist during WHOOP’s shift from fitness wearable to health platform.

amp — full website rebuild and repositioning for a technology company.

See how each of these was built

04 / HOW WE WORK TOGETHER

The right level of strategic partnership for the moment you’re in.

Quarter Arc

A defined strategic engagement for a key launch, repositioning, or market inflection point.

Fractional Retainer

Ongoing senior partnership for teams that need strategic momentum across product marketing and go-to-market.

Positioning Sprint

A concentrated reset of the story, category, audience, and message that makes your product easier to choose.

Pricing shared on request.

05 / WORK WITH EVA UNLIMITED

Building what's next? Let's bring it to market.

Bring your product, challenge, or inflection point. Sarah will help you turn it into a clearer path to market.

Or email hello@evaunlimited.com